When we set out to make our range of Soil Association certified, Fairtrade-friendly, extremely sensitive skin-friendly cosmetics we gave ourselves a pretty big challenge. When we decided it also had to perform as well as conventional makeup and have environmentally responsible packaging, we made the challenge seem nigh on impossible. No other brand at that stage had achieved those feats, but but we were determined it could be done.
Cue many months of Margaret and Abi testing, trying, tearing up and testing again colours, formulations and packaging until finally in the Summer of 2011 we launched the first ever line of cosmetics entirely certified to Soil Association organic standards.
Originally we went out with a core range of mineral eye-shadows, lipsticks and liners and have since added multi-award winning Mascara and Concealers to the line.
This week we were delighted to have all the research validated and rewarded once again when we received the Green Parent award for our Essential Care eye shadow palette in Earth. Assessed on production, packaging, level of organic content, company ethics, ingredients and effectiveness we were super proud to see recognised the elements of our range of which we are most proud. As a team of Mums ourselves we know how much we expect from the products we use both on ourselves and our families.
In honour of the award we have launched a brand new product, the Palette. Designed to work with our single shadows, it means that you can mix and match any of your favourite single colours in a palette. The palette can be reused as many times as you like and stands up to the handbag test so is fully portable! Starting at just £4.50 for the empty version and with an offer on our single refillables, it really is our best excuse to get creative!