Following on from last week’s post on our range of Fairtrade Makeup and our celebration of Fairtrade Fortnight (running until the 9th March 2014) we thought with it also being International Women's Day on the 8th March, this would be a wonderful time to highlight both the Women of Fairtrade and the women we most admire!
As we discussed last week, the key focus of this year’s campaign is Stick with Foncho – an aim to get Banana farmers treated fairly after years of price cuts following supermarket price wars, but as always it is a great chance for both Fairtrade suppliers of all kinds (like us) and those interested in purchasing in a more ethical way to learn more share the Fairtrade message.
A great focus of why Fairtrade is so important is the independence and choice it brings to women who would otherwise struggle with slavery and violence – around 27% of all Fairtrade members are female and this figure rises to 50% in the Tea sector. Female farmers make up 39% of the workforce in nuts and oilseeds. (figures taken from Fairtrade Women Slideshare)
The women of Kuapa Kokoo are a wonderful example of this. With around 28% of their group membership women being female, not only are they helped by Fairtrade but this support extends to their families and communities. Some even become the breadwinners, through choice – equality in action indeed.
As a female owned and run brand, the empowerment of women is a key priority for me. As a mother and entrepreneur, the values of equality and fairness, allowing the women in our team flexibility and the opportunity to use skills that may otherwise be lost is a priority to me.