We (and most specifically Margaret / Mum) have always taken a huge interest in the provenance of our ingredients. Margaret works closely with our suppliers on each new batch of oils, butters and extracts we buy, ensuring the therapeutic properties are as good as they can be. For that reason we came to know a lot about our growers and understand their needs, including those in the developing world.
Trading ethically is thus very important to us. As is third party verification of that ethical status: Just as organic had become a bit of an overused - and often unsubstantiated – way of marketing skin care, the same was starting to happen with fair trade (note that the word Fairtrade written as one with a capital F is supposed to be restricted to products carrying the Fairtrade mark).
So we were really happy when the Fairtrade Foundation introduced certification for cosmetics and we were proud to become the first UK company to launch skin care certified to both organic and Fairtrade standards (our Mint Mask launched in 2009). Now whenever possible (i.e. when the ingredients are relevant – see below!) if we’re repackaging or launching a product, we certify it to Fairtrade standards. - Our major launches of 2011 – our mineral lipsticks and eye liners also became the first ever UK makeup products to carry the Fairtrade mark.