In recent years, mineral make-up has exploded onto the commercial cosmetic scene and it is probably fair to say that mineral make-up contributed heavily to the trend away from the more traditional synthetic chemical and dye-laden cosmetics towards those which promised to be more natural and kind to both skin and the environment. This and an increasing awareness of ethical standards in beauty have conspired to give organic and earth-kind brands the chance to shine in the chemical-heavy beauty industry for the first time ever.
Inevitably, not all 'mineral' make-up is created equal and many brands are still laced with a generous helping of far-from-wholesome dyes, binders and fillers. But the good news is that genuine organic make-up is with us at last and by choosing products bearing a recognised organic symbol, you can be sure of no nasty surprises.
In fact it has only been within the last couple of years that Soil Association certified cosmetics became possible at all, due to the impurity and environmental issues surrounding mined mineral pigments.To meet their exacting organic standards, minerals must be produced ethically and to strict laboratory purity, quality and particle size criteria. This is yet another reassuring illustration that all ingredients, even permitted non-organic ones, have to meet the strict standards of purity and ethics that the Soil Association demands.
Over the last 5 years, we have had countless pleas to create a range of organic make-up to compliment our organic skin care, so as soon as there were permitted colours to work with, I was off to my laboratory in a cloud of multi-coloured dust. Two years of challenging development later - and my love of make-up tested to breaking point, I emerged with phase 1 of our very own certified mineral make-up range. These included the very first lipsticks, lip pencils, pressed eye shadows and mascara certified by the Soil Association and the first makeup ever to be approved by the Fairtrade Foundation using Fairtrade certified ingredients. So fired once more with the pioneering spirit, phase 2 is now underway.
Check back soon for part 2 in Margaret’s Make-up Journey