My chances of ever attending the Oscars in Hollywood in are pretty remote. But thanks to our ground-breaking mineral makeup range we are incredibly excited to be going to the beauty industry’s Oscars equivalent – the Cosmetic Executive Women (CEW) Best in Beauty Award winners’ ceremony on April 26th!
Essential Care’s makeup range is one of three finalists in the Eco Award category. It’s quite an achievement as the products not only had to demonstrate innovation and progress in all aspects of sustainability, but also perform... And as a not-very-big-company, we were particularly thrilled to have beaten major high street and international brands into the final.
Followers of this blog will know that our makeup is one of Margaret’s proudest achievements. It took years of research not only to find sustainable packaging, but also to create lipsticks, mascaras, concealers and eyeshadows that create beautiful colour and benefit the skin. Each and every makeup product is 100% natural and contains at least seven organic active ingredients.
Raw certified organic and Fairtrade shea butter in the lipsticks and eye pencils made these the first UK makeup products ever to achieve Fairtrade status. And the mascara, lipsticks and eyeshadows were the first ever to be certified to Soil Association organic standards.
So we keep our fingers crossed that we might be lucky enough to win on April 26th… Our concealer also has another chance at a prize having been shortlisted for the Free From Skincare Awards.