One of our customers recently posed the interesting question – are we going to introduce advanced natural ingredients to Essential Care formulations? It was a good question to ask because it raises the issue of what an ‘advanced’ natural ingredient is and what we already use in Essential Care formulations already that is perhaps considered as ‘advanced’...
There are indeed many exciting plant ingredients becoming available, driven by the growing awareness of the wonderful benefits nature has to offer. Sadly not all 'new' and 'advanced' ingredients fulfill their promise to enhance the future of skin care.
Acmella Oleracea is a case in point. It is an intriguing and much-hyped ingredient although its effect is largely temporary. Like many of the ‘new’ natural ingredients, it has been manipulated and such synthetic peptides are not approved under Soil Association organic standards. Moreover, I believe there is little data to support the benefits of synthetic peptides for skin application.
On the other hand some of the new ‘super’ ingredients, particularly from organic agriculture are worthy of note. Acai and Goji are fairly recent additions to the family of antioxidant-rich 'superfruits' and we currently use two which grow closer to home and have exceptional skin benefits, namely rosehip and sea buckthorn. Both feature prominently in our Organic Superfruit Concentrate along with other vitamin-rich goodies like avocado and pomegranate. Our Organic Rose Moisturiser and Avocado Replenishing Cream also rely on a high protective antioxidant content.
Product development is an exciting but lengthy process and performance is key to the success of our skin-friendly organic range. So choosing those ingredients which offer the greatest skin benefits is vital.
In fact, we use only plant oils and butters from the first cold-pressing, (a unique feature of our products), which together with other plant extracts high in a wide spectrum of antioxidant and skin regenerative constituents, ensure all our products provide maximum protection against premature ageing. This I believe, is more important than using the latest in buzzword ‘natural’ ingredients whose promise can be short-lived.
Although our ingredients are by nature expensive (organic rose essential oil is exceptionally so!), I feel the results justify their inclusion. We hope to bring you more info about our individual ingredients via this blog – have a look at our recent posting on our wonderful rose oil!
And more questions are most welcome!