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Abi and Margaret

Odylique & Our Story

Based in Suffolk, England, we are a small family team headed by Margaret, Colin and daughter Abi (see picture, from left to right: Abi & Margaret). Since establishing the Essential Care brand as a trademark and mail order company in 2003, we have been on a mission to make the purest skincare on earth.

Celebrity Comments

I've discovered Essential Care Organic Rose Moisturiser which is the ultimate - I can't live without it!
Denise Van Outen Actress
Calendula stops my nose from getting red and raw - I love it.
Sarah Beeney Television presenter
Essential Care are the best products; they leave my skin refreshed, clean and bright!! Love them!
Rachel McDowall Actress
My favourites Nuz & Essential Care keep my skin flawless.
Ashley Lilley Actress


NEED HELP? CALL 01638 491022  MON-FRI 9AM-5PM

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How to Apply Concealer | How to Use Concealer

Top Make Up Artist Concealer Secrets!

Concealer is one of those things that almost every woman has in her kit, but very few know how to use concealer to its full potential. More than a dark circles and spot-covering staple, concealer is a multi-tasking makeup super hero, capable of subtly changing almost any imperfection.

Our concealers are an amazing revolutionary formula of 100% pure mineral colours and soothing organic plant extracts to calm and repair as well as hide blemishes and imperfections. And with our guide you will be making up like a pro in no time and maybe shedding a few ageing lines in the process.applying-concealer

How to Use Concealer Like a Professional Make Up Artist:

Tip 1: Use two colours: One concealer may not match your skin tone all year round and different areas of the skin need slightly different shades, so having one in your skin tone or slightly lighter and another slightly darker gives greater versatility. They can be blended together with a brush or on the back of your hand or used individually for sculpting and shading, which we will come to in a moment.

Tip 2: Always apply concealer last: Prepare your skin with moisturiser and any tinted base first for smooth application, so that you can see how much (or little) you need for blending and sculpting for that flawless finish, which you don’t want to disturb once completed.

Tip 3: Hiding spots, redness and irregular pigmentation: This is what most of us use concealer for but there is an art to it. Blend first to create a match for your skin if necessary. Essential Care shade ‘Medium’ is toned to hide redness and both ‘Fair ‘ and ‘Medium’ contain naturally calming and anti-bacterial ingredients to help spots heal quickly. Paint around the spot or red area then blend inwards. If using on spots, remember to clean your brush or finger before applying elsewhere on your face to avoid contamination. For acne prone skin, apply Spot-on Serum lightly to the area first.

Tip 4: Hiding dark eye circles: Under-eye shadows are more visible on light to medium complexions so our ‘Fair’ concealer will help here as its slightly yellow tone will help neutralise blue or purple shadows. Mix with a little ‘Medium’ if necessary till it is the same shade or slightly lighter than your overall skin tone, then use a flat brush or ring finger to pat just enough concealer into the dark areas only (usually the inner third) to minimise their appearance. Less is more, both in quantity and touch around the eyes.

Tip 5: Adjust your lip-line, lipstick colour and make lipstick last: Before applying lipstick or liner, blend your lighter concealer sparingly across your lips using a make-up sponge or fingertips to cover the natural lip line. Then using a lip-liner in a shade that matches your lipstick, work out from the cupids bow redrawing your lips at the very outer edge of the lips’ natural line for maximum fullness or as necessary to adjust symmetry for your perfect shape. The concealer acts as a primer to help lipstick stay in place longer. Applied more generously as a base over the entire lips it will create new and lighter lipstick shades to broaden your colour palette.

Tip 6: To slim a wide nose: Remember the rules of light and dark - light shades emphasise and come forward, dark ones recede into the background. To narrow a nose you are not entirely happy with, simply apply two strips of very slightly darker than your skin tone to either side of the nose and blend carefully. Then add a line of lighter than your skin tone concealer to the centre of the nose, finishing at the tip and blend thoroughly. This same rule applies to help puffy eyes recede by applying concealer in your skin tone or slightly darker - a lighter tone will tend to emphasise them.

Tip 7: Banish crows feet and lip lines: Bearing in mind the light and dark rules, concealer can be the most effective anti-ageing weapon in your makeup tool kit! Using a fine liner brush and the lighter of your concealers , literally paint out the fine lines around your eyes and lips, just in the creases taking care not to touch the smooth parts in between. Smile slightly when applying around the lips for ease of targeting just the creases. Fine lines can fade away, taking years off your face! It also helps reduce lipstick ‘bleeding’ beyond your lip margins, too.

Tip 8: Highlight the brow and cheekbones: One of the tell-tale signs of ageing is a loss of fullness in the face. Sparkly, shimmering highlighters full of mica tend to sit badly on slightly older skin, working as a dead giveaway of age. Concealer is a more natural way to re-create what nature has removed. Simply dab the lighter concealer on the highest point of your cheekbones, into the brow line and add another dot just above the highest point of the brow. Blend carefully and no one will ever know your secret! Experiment and see what looks best - you can always cleanse and start again!